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Home>For Investors>Management Policy>Marketing Strategy

The Teijin Group focuses on maximizing Group synergies which transcend product and service boundaries between businesses, with a view to expand the existing market and developing new markets from the point of view of key customers and markets, and brand image.

The Teijin Group's group-wide marketing activities are overseen by Chief Marketing Officer (CMO) and spearheaded by three groups; Cross-Group Marketing Office, Foreign Affairs Office and Net Business Development Office; their aim is enhance the entire Group's value.

To promote our business development more effectively from the customers' point of view and develop new business, we have appointed an officer charged with supporting our business groups in our four key markets (Automobile and Aircrafts, Information and Electronics, Health Care, and Environment and Energy) in n across-the-board way as an assistant to the CMO.

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