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Coca-Cola (Japan) Company, Limited (Head office: Shibuya-ku, Tokyo; President: Daniel H. Sayre) and Teijin Limited (Head Office: Chuo-ku, Osaka; President: Shigeo Ohyagi) announced that the two companies have produced a "Green Carpet" for the opening ceremony of the 21st Tokyo International Film Festival. The Green Carpet, made completely from approximately 18,000 PET (polyethylene terephthalate) bottles, will take the place of the traditional red carpet at the ceremony. By offering this environmentally friendly carpet, which symbolizes the environment, the theme of the film festival this year, the two companies intend to raise eco-awareness among a broad audience. Coca-Cola (Japan) Company, which has been sponsoring the film festival for four years, strongly supports this year's environmental theme. The company proposed using recycled plastic bottles as the material for the carpet in the opening ceremony, which was achieved in collaboration with Teijin Limited. At the film festival's opening event on Saturday, October 18, the 1,418-meter Green Carpet will be laid along Keyakizaka Street in Roppongi Hills, the venue of the festival. The carpet is made completely from ECOPET®(1), a material manufactured by Teijin Fibers Limited using recycled plastic bottles. The volume of material used for the carpet is equivalent to approximately 18,000 half-liter plastic bottles. Coca-Cola (Japan) Company will organize exhibitions at the festival to further raise eco-awareness, including an energy-saving vending machine called the e-40(2), easy-to-understand panels illustrating the processes of recycling bottles and cans, and bins used for the dedicated collection of empty bottles and cans at the "Recycle Station," which will be operated at Roppongi Hills during the film festival from October 18th through 25th. Green Ties, Greenchiefs and Green Ribbons, items made exclusively for film festival personnel during the event, were made from polyester fibers produced with "ECO CIRCLE®"(3), a closed-loop recycling system developed by Teijin Fibers. After the film festival, the items will be collected and recycled once again into polyester fibers.
For further information, please contact: Public Relations & Investor Relations Office Teijin Limited Tel: +81-3-3506-4055 / Fax: +81-3-3506-4150 E-mail: pr@teijin.co.jp |
